{"product_id":"designing-for-delight-and-discomfort-with-marshmallow-laser-feast","title":"Designing for Delight and Discomfort with Marshmallow Laser Feast","description":"\u003cp class=\"whitespace-pre-wrap break-words\"\u003eJoin Robin McNicholas of \u003ca href=\"https:\/\/marshmallowlaserfeast.com\/information\/\" data-mce-href=\"https:\/\/marshmallowlaserfeast.com\/information\/\"\u003eMarshmallow Laser Feast\u003c\/a\u003e for an illuminating journey into the creation of \"\u003ca href=\"https:\/\/marshmallowlaserfeast.com\/project\/sweet-dreams\/\" data-mce-href=\"https:\/\/marshmallowlaserfeast.com\/project\/sweet-dreams\/\"\u003eSweet Dreams\u003c\/a\u003e,\" a groundbreaking immersive experience that blends animation, cinema, and interactivity. In this talk, McNicholas will unveil the innovative processes behind translating virtual designs into physical spaces, the challenges of character development using  game engine technology, and the art of designing audience experience,\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eFrom the initial conceptualization using Unreal Engine to the final implementation in Manchester's \u003ca href=\"https:\/\/factoryinternational.org\/aviva-studios\/\" data-mce-href=\"https:\/\/factoryinternational.org\/aviva-studios\/\"\u003eAviva Studios\u003c\/a\u003e, McNicholas will share insights into the collaborative efforts that brought this surreal exploration of food culture to life. Learn how MLF pushed the boundaries of real-time graphics, spatial audio, and animation to create a multi-sensory narrative that challenges perceptions of consumption and desire.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eWe'll discuss the unique challenges and creative solutions employed in developing characters like Chicky Ricky using a combination of VR puppeteering, motion capture, and AI-driven facial animation. McNicholas will also discuss the delicate balance of managing audience flow and engagement in immersive spaces, drawing parallels to game design principles.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThis conversation with Gameplayarts executive director Jamin Warren offers a rare glimpse into the intersection of technology, art, and storytelling, providing valuable insights for creators looking to push the boundaries of immersive experiences.\u003c\/p\u003e\n\u003ch2\u003eSpeakers\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-slate-node=\"element\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eRobin co-founded Marshmallow Laser Feast (MLF), an experiential artist collective that believes in the power of stories to tickle the senses and shift perceptions. Their work leads people on a multisensory journey, merging imagination and information.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-fragment=\"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\" data-slate-node=\"element\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eFrom coders to poets, chemists to ventriloquists, brands to institutions, MLF collaborates with specialists in all disciplines. To explore new forms of culture, interrogate our relationship with the world around us and leave a glittery slug trail as we journey through the cosmos. Alive in galleries, museums, public spaces, parks, nature reserves, and the metaverse, Robin's work is grounded in research. It is designed to carve out space to expose, explore, and expand our relationship with the living world. MLF has exhibited internationally at institutions including; ACMI, Barbican Centre, YCAM, DDB Seoul, Sundance Film Festival, Factory International, Quartier des Spectacles, Montreal, SXSW, Phi Centre and Lisbon Architectural Triennale.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp 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data-slate-node=\"element\"\u003e\u003cem\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eThis talk was held on Sept. 26th, 2024.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003ePhotos: \u003cem\u003eCopyright © Marshmallow Laser Feast and Factory International, 2024\u003c\/em\u003e)\u003c\/p\u003e\n\u003cp 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