{"product_id":"8-27-24-introduction-to-experience-design-with-ida-benedetto","title":"Introduction to Experience Design with Ida Benedetto","description":"\u003cp\u003e\u003cspan\u003eIn this two-part workshop, participants will explore innovative approaches to experience design under the guidance of Ida Benedetto, renowned for creating transformative experiences for cultural icons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDrawing from her extensive research and practice, Ida will introduce participants to the key components of experience design: risk, the magic circle, structure, and transformation. Her work examines how these elements interact to create meaningful and impactful experiences across various contexts, from wilderness adventures to social gatherings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eWorkshop Outline\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe sessions will delve into four core concepts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRisk: Understanding and managing different types of risk in experiences\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe Magic Circle: Creating boundaries and conditions for immersive experiences\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eStructure: Designing frameworks that support transformative experiences\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTransformation: Facilitating meaningful change through experience design\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe workshop consists of two 2-hour sessions separated by one week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach session will include a short lecture introducing key concepts, followed by small group discussions and hands-on exercises. Participants will apply these concepts to hypothetical scenarios and their experiences, gaining practical tools for experience design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis workshop aims to equip participants with a new vocabulary and framework for creating impactful experiences by engaging with these fundamental principles in various personal and professional contexts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eLogistics\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExperience Level:\u003c\/span\u003e\u003cspan\u003e This workshop is designed as an introduction to experience design, making it suitable for beginners and those with limited experience in the field. Participants from various creative and professional backgrounds are welcome. While no specific experience in experience design is required, a general interest in design, creativity, or event planning will be beneficial. The course is also valuable for professionals in related fields looking to expand their skill set or gain a new perspective on their work. More experienced designers may find value in the unique framework and vocabulary presented, which can enhance their existing practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eArtist Information\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIda Benedetto is an experience director, design strategist, and researcher. She designs high-stakes meetings, adventures, and celebrations, creating opportunities for insight, innovation, and change. Ida is most delighted when people surprise themselves by stretching beyond their known limits, and she believes good design can make this possible.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShe is recognized as an innovator in the field of experience design for creating intrepid adventures for cultural icons and transformative strategy sessions for heads of corporations. Industry clients have included BlackRock, Activision, IBM, Starbucks, Google, NBCUniversal, Ogilvy, Pfizer, and Ralph Lauren. Her research on the design of transformative social experiences has been used in coursework at Harvard, Carnegie Mellon, and NYU, among others. She has been featured in multiple New York Times Bestselling books, Businessweek, Fast Company, NPR, and the New Yorker.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEarlier in her career, Ida co-founded two design practices, in game design and adventure design, originating creative methodologies grounded in the experience of the participants. She traveled extensively doing documentary and collaborative media projects in Guatemala, India, and Brazil and was a Fulbright Fellow to Ethiopia.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIda holds an MA in Design Research, Writing, and Criticism from the School of Visual Arts, a BFA in Design and Technology from Parsons, and a BA in History from the New School. She is a volunteer conflict mediator for the New York Peace Institute. In junior high, she was voted “most likely to discover time travel.” Ida is a 5th-generation New Yorker who loves to kayak and read library books. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Gameplayarts","offers":[{"title":"Artist \/ Student","offer_id":46036239188132,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Pay What You Can - Click Green Button","offer_id":46036239220900,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false},{"title":"Professional","offer_id":46036239253668,"sku":"","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/3125\/0852\/files\/IdaBenedetto-TheSmokeMachine2.jpg?v=1720670004","url":"https:\/\/ecc08a-2c.myshopify.com\/products\/8-27-24-introduction-to-experience-design-with-ida-benedetto","provider":"Gameplayarts","version":"1.0","type":"link"}